Fitness Work The Health Care Crisis - 820 Words

Fitness Work! will serve a suburban area in Melbourne ,Australia, where many of upper middle class people live. Our goal is to help them to become more productive, while lowering their overall costs with innovative wellness programs. Our business is based on two simple facts; healthy employees are more productive than chronically ill employees and it costs less to prevent injuries or illnesses than to treat them after they occur. At Fitness Work!, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call â€Å"reactive†; which mean that they wait until after the worker has been stricken with illness or†¦show more content†¦We feel the time is right for Fitness Work!. 2. Strategic Focus and Plan This portion of our marketing plan focuses on the strategic planning of Fitness Work! to make it a successful business. There are three areas that we will talk about: mission statement, economic and non-economic goals, and competitive advantage. Mission Statement: To help people live healthy and enrich their daily life. Goals: Economic: 1.To break-even in profits versus losses within the first 3-4 years of business. 2. In six years, achieve a 20%-28% profit from the services we provide. 3. Each year, increase market share in 3% in a constant rate. 4. Lower the expense cost after five years operation. Non-economic: 1.Within six years, expand our services to physic therapy, spa treatment and indoor snowboarding and skiing if possible. 2. To enlarge demand outside of business contract with companies and individual membership. 3. Make available more services and extend business to every community. Be the largest indoor super gym complex in the Melbourne 4. Within fifteen years, expand Fitness Work! business to the ten largest cities in the Australia. 5. Provide the highest quality services at a reasonable price to every people. Competitive Advantage Fitness Work!’s main competitive advantage is the wide range health services at a reasonable price. The gym offers a lot of support services for people who need to socialize or have fun after exercises,